Free tool · rate card template
UGC and influencer rate calculator
Price your content from your own numbers, not someone else's guess. Set your hourly rate and how long each piece takes, add usage rights, whitelisting and exclusivity, and get a rate card you can send brands. There's also a quote for the deal in front of you.
Add-ons, as % of the content fee
Starting points you can change, not market data.
| On card | Content | Hours to make | Rate | Qty in this deal |
|---|---|---|---|---|
| UGC video (30–60 sec) | $180 | |||
| Instagram Reel | $240 | |||
| TikTok video | $180 | |||
| Instagram Stories (3 frames) | $90 | |||
| YouTube integration (60–90 sec) | $360 | |||
| Photo set (5 edited images) | $120 |
Rate card 2026
[Your name]
[email]
| Content | Rate |
|---|---|
| UGC video (30–60 sec) | $180 |
| Instagram Reel | $240 |
| TikTok video | $180 |
| Instagram Stories (3 frames) | $90 |
| Add-ons | Price |
|---|---|
| Paid usage rights | +20% of content fee per month |
| Whitelisting / Spark Ads access | +15% of content fee per month |
| Category exclusivity | +10% of content fee per month |
| Raw footage | +25% of content fee |
| Rush delivery (under 72 hours) | +25% of content fee |
Rates in USD. 50% deposit to book, balance on delivery. Includes one round of revisions. Usage rights start when the invoice is paid.
This deal
Quote this deal at $810
Invoice the dealHow UGC and influencer rates are built
A creator rate has two parts. The content fee pays for making the piece: concept, filming, editing, revisions and your skill. Rights and restrictions are priced on top: how long the brand can run the content as ads (paid usage), whether it runs through your account (whitelisting), and whether you agree not to work with competitors (exclusivity). Influencer posts also carry the value of your audience, which is why accounts with engaged followings charge more for the same video.
What brands are paying
For context: in Collabstr's 2026 Influencer Marketing Report, based on more than 21,000 collaborations on its marketplace, 80% of collaborations cost under $300, 18% cost between $301 and $1,000, and 2% cost more. The average UGC collaboration cost brands $154, and the average across Instagram was $193. Those figures come from one marketplace that skews towards smaller creators and first-time deals. Treat them as a market floor, not as your rate.
What to put on a rate card
- Your name, handle, niche and contact email at the top.
- A rate for each content type you offer, such as UGC videos, Reels, TikToks, Stories or YouTube integrations.
- Add-ons and how they're priced: paid usage, whitelisting, exclusivity, raw footage, rush delivery.
- Your terms: deposit, revisions included, when usage starts, and how you get paid.
Pricing usage rights
Pricing usage as a percentage of the content fee per month keeps it simple and scalable. Three months of paid usage costs three times one month, and extending later is just another invoice line. Whatever percentages you choose, say that usage starts when the invoice is paid. That keeps a brand from running your content as ads before paying for it.
From rate card to paid invoice
Once a brand agrees, put the terms in writing with the influencer contract or UGC contract template. Then bill each deliverable and usage term with the influencer or UGC invoice template, in dollars or USDC. Not sure what your time is worth? Start with the freelance rate calculator.
Frequently asked questions
How much should I charge for a UGC video?
Price it from your own time and costs, then add usage rights and extras. For context, Collabstr's 2026 report found the average UGC collaboration on its marketplace cost brands $154, with 80% of all collaborations under $300, but those figures skew towards smaller creators.
What is a rate card?
A one-page price list you send to brands: your content types and rates, add-ons like usage rights and exclusivity, and your terms. It saves back-and-forth and anchors the negotiation.
How do I price usage rights?
A simple method is a percentage of the content fee for each month the brand can use the content, often higher for paid ads than for organic reposting. State that usage begins once the invoice is paid.
What is whitelisting?
Whitelisting, or Spark Ads on TikTok, lets a brand run ads through your account so they appear to come from you. Because it uses your audience and reputation, it's usually priced separately from the content itself.
Should I publish my rates?
Many creators send a rate card on request instead of publishing it, so they can adjust for the scope, usage and brand. Either way, keep a written card so your pricing stays consistent.