Free template · Word, Excel, PDF
UGC invoice template
A free UGC invoice template for creators making content that brands run as ads. Price each video, list the add-ons (raw footage, extra hooks, rush delivery) and state exactly how long the brand can use your content in paid ads.
No signup and no email address needed. To use Google Docs or Sheets, upload the file to Google Drive and open it there.
What to include on a UGC invoice
- Your details and the brand's billing details, with the brief, order or PO number.
- Videos or photos, priced per piece: length, aspect ratio (such as 9:16) and quantity.
- Add-ons on their own lines: extra hooks or calls to action, raw footage, b-roll, captions and rush delivery.
- Usage rights: paid ads usage, the channels and the duration, such as 3, 6 or 12 months.
- Revisions beyond what your package includes.
- The delivery date, and a due date for payment.
- How to pay: bank transfer, card, or USDC for international brands.
Pricing UGC usage rights
UGC is made for the brand to use, usually as paid ads, so usage is where most of the value sits. Base rates often cover organic use only, or a short paid window. Longer paid usage is priced per period on top. Put the duration on the invoice and say the rights start on payment. Extending usage later is then just a new invoice line.
Raw footage and extra hooks
Brands often ask for the raw files so their editors can cut new ads, and for several hook variations to test. Both multiply the value of your work, so both are normally priced as add-ons rather than thrown in. List them separately so it's clear what the base video fee covered.
When to invoice
Invoice on delivery, or split the fee with 50% up front for bigger packages. Short terms, such as 7 or 14 days, are normal for UGC. The product the brand ships you usually isn't billed, but note it if the contract treats it as part of your payment. For brands overseas, a USDC option through the crypto invoice generator gets you paid in minutes.
More invoice templates and tools
Also free: the influencer invoice template, content creator invoice template, sponsorship invoice template, DJ invoice template, and every invoice template in one place. The free invoice generator handles any kind of invoice, and the crypto invoice generator is for clients paying in stablecoins.
Frequently asked questions
Is this UGC invoice template free?
Yes. It's free to download for Word, Excel or PDF with no signup, or fill it in online with the free invoice generator and download a PDF with your details.
What should a UGC invoice include?
Your details, the brand's billing details and brief or PO number, each video or photo with its length, format and quantity, add-ons like raw footage or extra hooks, usage rights with a duration, the total, a due date and how to pay.
How do I charge for UGC usage rights?
Price the content itself, then add paid usage as a separate line with its channels and duration, such as 6 months of paid social ads. Say the usage starts once the invoice is paid.
Should raw footage cost extra?
Usually, yes. Raw files let the brand make more ads from your work, so they're typically billed as an add-on rather than included in the per-video fee.
When should I send a UGC invoice?
On delivery of the final files, or with a deposit up front for larger packages. Terms of 7 to 14 days are common.